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Terms of business


Terms of Business

The following are the Terms of Business for Purchasers and Registered Coaches wishing to purchase products or services from 654 Ltd. 


The following meanings apply in these Terms of Business:

"Materials" means all our products available via the Service, in printed, electronic, online or any other form and all data gathered by use of the Service;

 "654" means 654 Ltd who owns lli and lli+ (the tool);

"Purchaser" means the company or individual who has contracted for the Service (who may, or may not, also be a Registered Coach);

"Registered Coach" means an individual who is registered with 654 as a qualified lli coach and is certified to purchase all or some of the tools provided via the Service (and whose account has not been suspended);

"Service" means the online service for the electronic delivery, administration and scoring of any tools developed by 654 and any ancillary services available via the website or any successor to such website;

"Credits" means any pre-paid credits purchased by or issued to Registered Coaches or Purchasers for individual reports, delivered via the website.

Use of the Service

The Service is accessible only to Registered Coaches and Purchasers who have pre-registered for the Service and been allocated a password by 654. Use of the Service is subject to these Terms and the Ethical Use of lli and lli+. We reserve the right to refuse access to the Service if the Purchaser or the Registered Coach fails to comply with these Terms or the Ethical Use.


We seek to uphold the standards for the interpretation and delivery of the tools available through the Service. Therefore, purchases of the tool that include the provision of personal feedback (lli+) must be made by an identified Registered Coach who is registered with us as a qualified lli coach or by a Purchaser who agrees to an lli coach delivering their lli Report. In order to register as a qualified lli coach of a particular tool, a coach must have successfully completed appropriate training provided or approved by us. Details of training offered by 654 are on the website

The Purchaser shall ensure that the password(s) allocated to them is only used by them or other individuals within their organisation as agreed with 654 and that at all times complies with these Terms.

The Registered Coach shall ensure that the passwords allocated to them are only used by them or their clients and that the Registered Coach at all times complies with these Terms.

Materials must be used in compliance with the best practice promoted by 654 under our Ethics for Using lli and lli+, and other professional bodies


When a Registered Coach or Purchaser requests a report in the 'Reports' screen of the lli website, and then confirms the request in the 'Checkout' screen, an order has been placed. Orders cancelled after confirmation will not be refunded.

An order may be refused if 654 has reasonable grounds to believe that it has not been placed by a bona fide Registered Coach or Purchaser.

We will use our reasonable endeavours to ensure that reports from the Service are emailed to the Registered Coach or Purchaser on the same day that the report is requested.


If you change your mind after purchasing an authority code you can cancel it within 7 days of purchase provided you have not requested a report.  All cancellation requests must be made in writing to 654 ltd. 

For Registered coaches you can cancel any unused authority codes within 3 months after purchase. All cancellation requests must be made in writing to 654 ltd. 

Refunds Policy  offers non-tangible irrevocable goods and therefore we do not issue refunds once the order is accomplished and the product is sent. As a customer you are responsible for understanding this upon purchasing any item at our site.

However, we realize that exceptional circumstance can take place with regard to the character of the product we supply.

Therefore, we DO honour requests for a refund for the following reasons:
• non-delivery of the product: due to some mailing issues of your e-mail provider or your own mail server you might not receive a delivery e-mail from us. In this case we recommend contacting us for assistance. Claims for non-delivery must be submitted to us in writing within 7 days from the order placing date. Otherwise the product will be considered received and downloaded;

• download and unzipping issues: you may have problems while downloading the product or its unzipping. Claims regarding such issues must be submitted to us. If you do not properly contact us during this period, you agree that we may construe silence as a successful download of the product with no further right of redress or refund for a "download issue" reason. Failure to receive assistance for downloading or unzipping within 3 days may result in a refund decline;

• major defects: although all the products are thoroughly tested before release, unexpected errors may occur. Such issues must be submitted for us. We keep the right to rectify the error or defect within 72 hours. If any deficiency is approved and we fail to correct it within 72 hours from the date of the initial complaint letter or any other notification provided by a Customer, the refund will be issued to the customer in full without any compensations or reimbursements. OR, at customer's choice, replacement of the product of the same or around the same value can be offered.  Please be advised that temporary access to your server can be requested by our technicians in order to identify and fix the possible issues with our Products. Failure to provide such access in a timely manner may result in a delayed resolution of the issue. Refusal to provide access to your sever will result in your inability to qualify for a refund.

• product not-as-described: such issues should be reported to us within 7 days from the date of the purchase. Clear evidence must be provided proving that the purchased product is not as it is described on the website. Complaints which are based merely on the customer's false expectations or wishes are not honored.


Unless otherwise agreed in writing, we will process orders for reports from the Service only by online payment using a valid debit or credit card at the time of making the order.

 For Registered Coaches and Purchasers with approved credit accounts, Credits may be ordered in advance as follows:

  • In the event that a Purchaser or Registered Coach orders Credits totalling £300 or more (ex VAT) in a single transaction, we will invoice the Purchaser or Registered Coach, and such invoices will be paid by the Purchaser or Registered Coach within 30 days of the date of invoice. The Credits ordered will be available on the Service normally within one hour of the order being processed.
  • In the event that a Purchaser or Registered Coach orders Credits totalling less than £300 (ex VAT) in a single transaction, the Credits will become available on the Service once we have received payment in cleared funds.

Purchasers and Registered Coaches who are not credit-account-holders may purchase Credits, in which case such Credits will become available on the Service once we have received payment in cleared funds.

We reserve the right to charge you interest and costs of recovery in accordance with the Late Payment of Commercial Debts (Interest) Act 1998 (as amended).

Unless otherwise stated, the price payable for the Service and Materials will be the price as set out in the website; VAT will be added to the price where applicable. 654 reserves the right to change the prices of Materials and Services without prior notice and to withdraw Materials or Services without notice.


Credits shall have a duration of use of twelve (12) months from the date of purchase, subsequent to which any unused Credits shall expire.  Credits shall be utilised on a first purchased-first used basis.

Credits are non-refundable.

Purchaser's and Registered Coach’s obligations

  • The Purchaser or Registered Coach can provide passwords to anyone they have identified to complete the online questionnaire.  In no other circumstances may the Purchaser or Registered Coach give, sell, or otherwise dispose of, the Materials or the Service, or any part of the Materials or Service, to third parties or act as agent or distributor of the Materials or the Service. Any on-selling or any unauthorised use, reproduction or modification of the Materials and/or the Service is strictly prohibited
  • The Purchaser or Registered Coach may not make use of data collected as a result of the Purchaser's or Registered Coach’s use of the Service to create products for commercial sale or other commercial exploitation.
  • The Purchaser and Registered Coach shall comply with the Ethical Use of lli and lli+.
  • If the Purchaser or Registered Coach customises the reports to apply different branding or alters or deviates from the standard supplied wording in relation to the content of emails sent via the Service, the Purchaser or Registered Coach shall ensure that it possesses all necessary intellectual property rights or permissions and that any changes are lawful, appropriate and related to the subject matter of the tool. 654 shall have no responsibility or liability in relation to any such customisation of the Service, including any infringement of third party intellectual property rights, misuse, or unlawful or inappropriate content.
  • The coaching relationship is subject to a contract between coach and client and excludes 654 ltd. Registered coaches are trained to coach using lli to a required standard as laid down by 654 ltd.  Whilst all effort is made to ensure that coaches adhere to that standard, 654 ltd cannot be held liable for the behaviour of any registered coach and how they choose to coach. 

The Purchaser or Registered Coach shall indemnify 654 in the event that 654 suffer any losses, claims, liabilities, damages, expenses or costs as a result (whether direct or indirect) of any breach by the Purchaser or the Registered Coaches of the above five bullet points

The Purchaser or Registered Coach shall further indemnify 654 in respect of any claims brought by a user of the Purchaser or Registered Coach against us in relation to the Purchaser's or Registered Coach’s use of the Service or the Materials.

Intellectual property

The Materials and the Service are owned by 654. Reproduction of the Materials or the Service, in whole or in part, in any form or media, by any process (including posting on the internet or any intranet, or unauthorised emailing), is prohibited except (i) where expressly permitted by law; or, (ii) where such reproduction is for the purposes of using the Service in accordance with these Terms.

Please note that reproduction of questionnaires available via the Service is not permitted. Reports on test-takers generated using the Service may be copied a reasonable number of times for internal record-keeping and other similar purposes related directly to the test-taker concerned.

Privacy Policy

At 654 Ltd we are committed to safeguarding and preserving the privacy of our visitors. This Website Privacy Policy has been provided by the legal resource and reviewed and approved by their solicitors.

This Privacy Policy explains what happens to any personal data that you provide to us, or that we collect from you whilst you visit our site. We do update this Policy from time to time so please do review this Policy regularly.

Information We Collect

In running and maintaining our website we may collect and process the following data about you:
i. Information about your use of our site including details of your visits such as pages viewed and the resources that you access. Such information includes traffic data, location data and other communication data.
ii. Information provided voluntarily by you. For example, when you register for information or make a purchase.
iii. Information that you provide when you communicate with us by any means.

Use of Cookies

Cookies provide information regarding the computer used by a visitor. We may use cookies where appropriate to gather information about your computer in order to assist us in improving our website.
We may gather information about your general internet use by using the cookie.  Where used, these cookies are downloaded to your computer and stored on the computer’s hard drive. Such information will not identify you personally. It is statistical data. This statistical data does not identify any personal details whatsoever
You can adjust the settings on your computer to decline any cookies if you wish.  This can easily be done by activating the reject cookies setting on your computer.

Our advertisers may also use cookies, over which we have no control.  Such cookies (if used) would be downloaded once you click on advertisements on our website.

Use of Your Information

We use the information that we collect from you to provide our services to you.  In addition to this we may use the information for one or more of the following purposes:

i. To provide information to you that you request from us relating to our products or services. 
ii. To provide information to you relating to other products that may be of interest to you. Such additional information will only be provided where you have consented to receive such information.
iii. To inform you of any changes to our website, services or goods and products.

If you have previously purchased goods or services from us we may provide you with details of similar goods or services, or other goods and services, that you may be interested in.

Where your consent has been provided in advance we may allow selected third parties to use your data to enable them to provide you with information regarding unrelated goods and services which we believe may interest you.  Where such consent has been provided it can be withdrawn by you at any time.

Storing Your Personal Data

In operating our website it may become necessary to transfer data that we collect from you to locations outside of the European Union for processing and storing. By providing your personal data to us, you agree to this transfer, storing or processing. We do our utmost to ensure that all reasonable steps are taken to make sure that your data is treated and stored securely.

Unfortunately the sending of information via the internet is not totally secure and on occasions such information can be intercepted. We cannot guarantee the security of data that you choose to send us electronically, Sending such information is entirely at your own risk.

Disclosing your information

We will not disclose your personal information to any other party other than in accordance with this Privacy Policy and in the circumstances detailed below:

i. In the event that we sell any or all of our business to the buyer.
ii. Where we are legally required by law to disclose your personal information.
iii. To further fraud protection and reduce the risk of fraud.

Third Party Links

On occasion we include links to third parties on this website. Where we provide a link it does not mean that we endorse or approve that site’s policy towards visitor privacy. You should review their privacy policy before sending them any personal data.
Access to Information
In accordance with the Data Protection Act 1998 you have the right to access any information that we hold relating to you. Please note that we reserve the right to charge a fee of £10 to cover costs incurred by us in providing you with the information. 


654’s liability arising under or as a result of the provision or use of the Materials or the Service, whether in contract, tort, breach of statutory duty or otherwise, will not exceed the price paid by the Purchaser or Registered Coach for the Service or Materials.

Nothing in these Terms will exclude or limit our liability for death or personal injury caused by our negligence, or for any fraud on our part, or for any liability that cannot be excluded by law. Subject to this, we will not be liable for any indirect or consequential loss, loss of business, profit, revenue, data or goodwill, or for lost or wasted management time or the lost time of other employees arising from the Purchaser's or Registered Coach’s  use of the Materials (whether direct or indirect).

We do not warrant or represent that the Service will operate without interruption, and we have no liability for the inability of anyone to access the Service or the emails that form part of the Service. We reserve the right to carry out maintenance and development on the Service, which may cause interruption to it.

Except as expressly set out in these Terms we exclude to the fullest extent permitted by law all warranties, representations, terms, conditions and undertakings, whether implied by statute, common law, custom, trade usage, course of dealing or otherwise.


654 will only supply Services and Materials in accordance with these Terms of Business.  No variation to these Terms of Business is permitted unless in writing and signed by a director of 654 Ltd or their designated signatory. 

654 reserves the right to change these Terms at any time without prior notice to you, so please check them regularly.

Governing Law

These Terms are governed exclusively by English law and are subject to the jurisdiction of the courts of England. The place of performance of the contract will be England.

Further Information

If you wish to raise a query, please contact:

654 Ltd is a company registered in England which has the registration number: 7606147

Our registered office is at:

Old Neighbouring